Fidos food

Lack of driver education
Lack of driver education 21/09/2005 Direct Line, the UK’s largest car insurer, is calling for changes to the driving test to include education on motorway driving due to the number of accidents involving heavy goods vehicles (HGV). Read more...

Unapproved Building Work
The research also reveals that unapproved building projects are on the rise with 10 per cent more breaches in planning permission reported in 2005 than the previous year.2 The DirectLine survey results support this trend as almost a quarter (23 per cent) surveyed stated that they would be prepared to put up a conservatory without the proper planning permission. Read more..

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Fidos Food

Fidos food

Fido's food takes the dog biscuit.

24/05/06 - DirectLine Pet Insurance

Jamie Oliver and Anthony Worrell-Thompson’s ‘how to cook’ programmes are paying off as Britons are now preparing gourmet meals – for their dogs.

According to new research from Direct Line Pet Insurance, 18 per cent of the country’s dog owners feed their pet a better diet than their own – an indulgent third (32 per cent) say they feel their four-legged friend deserves the best food possible.

No longer content with tinned food, dogs now enjoy cheese (21 per cent), fish (15 per cent) and vegetables (nine per cent) in their diet, with nine per cent of dog owners giving their sweet-toothed dogs dessert.

Many owners buy food for their pets that they would eat themselves (27 per cent), with others (26 per cent) so concerned their dog doesn’t miss out that they feed them from their own plate.

Dog owners drastic action.
This will result in more paperwork, which could lead to an increase in prices. One in 10 have put off paying bills, while six per cent have got into difficulties by borrowing money. 06/10/2005 Rising vet costs are forcing British dog owners to take drastic action leaving seven per cent with no option but to put down their sick dog according to new research from Direct Line Pet Insurance. “With no NHS for animals, dog owners make great financial sacrifices to protect the health of their pets. Read more...

The standard of food their pet enjoys is so high that many owners said they would prefer to eat their dog’s dinner than certain dishes prepared for family meals including tripe (48 per cent would prefer to eat their dog’s food) haggis (21 per cent), black pudding (19 per cent) and even liver (17 per cent).

These luxury menus for mutts don’t come cheap though, and the country’s pet owners shell out £2.3 billion* a year to keep their dog in the food to which they have become accustomed.
But it’s not just quality meals British dogs are enjoying – it’s quantity too. Eight per cent of dog owners feed their pets at least four times a day, which is more than the two or three meals a day recommended by vets.

As a consequence, one in 10 dog owners (11 per cent) admit their pet is overweight – a third (32 per cent) of these by half a stone or more, with one in 20 (six per cent) by over a stone.

Conscious about their canines piling on the pounds, one in 10 dog owners have put their dogs on a diet with one in 100 even switching their pooch to a vegetarian diet in order to lose weight.

Direct Line Pet Insurance spokesperson Chris Price commented:
“Even though owners believe that by feeding their dogs human meals they are providing them with a luxurious diet, this is not the case. Although the occasional Choc Drop or dog bone is an acceptable way of treating your pet, it is important to make sure your dog is sticking to the correct dog food regime.

No Claims Discount
With Direct Line they would benefit from a 30% discount had they been driving for two years under their parents policy. The new policy is now open to all customers and for existing customers can be backdated to a maximum of five years. Until now named drivers have been unable to build up their own no claims meaning that even if they had no accidents they would have to start from zero years no claims when they take out a policy of their own. Read more...

“As with our own diet, it’s vital to ensure a dog eats healthily, gets plenty of exercise and doesn’t get overweight, as this will only lead to health complications, which can prove to be costly. For peace of mind, we would advise all dog owners to consider taking out appropriate pet insurance.”

For more information, log on to Direct Line Pet Insurance.

Notes:
The research was carried out online between 11-15 May 2006. YouGov interviewed 1,337 British dog owners adults aged 18 and over. Results are unweighted.

* There are 5.4 million dog owners in England, Wales and Scotland (Target Group Index BMRB 2005), each spending an average of £436.28 per annum on food (YouGov research).

5,400,000 x 436.28 = £2,355,912,000

Direct Line Insurance plc, authorised and regulated by the Financial Services Authority.

Direct Line customers
In addition to matching drivers NCD, Direct Line also offers a 10% discount on the overall cost of the policy. Second cars are the most common in country areas with as many as one in eight drivers in Wales and Scotland with two cars. 05/04/2006 Direct Line has launched a new benefit that will allow motorists to match their NCD on subsequent cars that are insured with the company. Emma Holyer, Motor Spokesperson for Direct Line, said:. Read more..

Sales spending spree
Difference = £1,791,790,000. Sales spending spree BRITS SET FOR 5.5 BILLION SALES SPENDING SPREE 04/01/2006 Brits will make up for a quiet Christmas on the High Street by splashing out £1.7billion1 more in this year’s January sales than they did in 2005, according to new research from Direct Line Home Insurance. Other popular items include household goods like kitchenware and furniture (£288) and clothing and accessories (£75). Read more...

Unroadworthy Cars
Emma Holyer, Direct Line’s Breakdown spokesperson, said:. Breaking the law is not the only consequence of failing to have repairs done – over one million** motorists have had a car accident because of the disrepair of their car another one million have broken down. By driving a damaged car you could be putting your life and that of other motorists are risk so it’s a pathetic excuse when you think of the potential impact you could have if something was to go wrong whilst you were at the wheel. Read more...

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